A good door hanger for a roofer or lawn crew says three things: who you are, what you can do for this house, and how to reach you. Put the offer in big type near the top, your phone number where it can't be missed, and a tear-off card at the bottom that people keep. Then hang it on the streets around a job you're already doing, where your truck and crew are your best introduction.
I print custom door hangers in Columbus for roofers, lawn care companies and other crews who work neighborhood by neighborhood. 500 full-color door hangers, 4.25 x 11 on 14pt stock with the hole and slit, start at $179. Below is what I'd print and how I'd plan the route so they get used.
What to print on a roofing door hanger
Most people look at a door hanger for a few seconds on the way inside. Lay it out for that.
- A headline that names the job: roof repair, storm damage, a free inspection.
- Your company name and logo, big enough to recognize later.
- Your phone number, in the largest type after the headline.
- A short list of services on the back, so the front stays clean.
- A blank spot where your crew can write the job address or a note.
The neighbor hanger works best for roofers. When a crew is on a roof, the whole street sees the truck and hears the work. A hanger that says you're working on a house nearby, with your number and an offer to take a look while you're in the area, lands while people are already thinking about their own roof.
What to print for a lawn care crew
Lawn care is seasonal, so the hanger should be too. A spring hanger can push cleanup and aeration. A fall one can offer leaf removal or gutter cleaning, and a winter one snow removal if you do it. Print a smaller run for each season instead of one big generic run that goes stale.
A tear-off card at the bottom is worth it here. The hanger goes in the recycling, but the card ends up on the fridge or in a drawer, and that's where people look when the grass gets away from them. Make the card a coupon or a mini business card with your number on it.
If you mow the same streets every week, you already know which houses aren't your customers yet. A hanger dropped on the day you're cutting next door does more than a mailer to the whole ZIP code. For the rest of what a lawn company prints, from trailer graphics to yard signs, see branding for lawn care and landscaping.
How to plan a door hanger route
Plan the route before you order, so you print the right number.
- Start with the streets around jobs you've done or are doing now.
- Count the homes on those streets and add a few extra for estimates and service calls.
- Group the drops by day so a crew member can hang them on the way to or from a job.
- Note which streets you covered and when, so you can come back next season.
Hang them on the knob or handle of the front door. Never put them in a mailbox, since federal law reserves the mailbox for postage-paid mail. Respect no-soliciting signs, and check with your city or township before a big drop, because some communities in Central Ohio have their own rules about leaving materials at the door.
Common door hanger mistakes
The most common one is trying to fit everything on the front. A hanger crowded with every service, a long company history and three phone numbers gets skimmed and tossed. Pick one offer for the front and move the rest to the back.
- A phone number in small type at the bottom, where nobody looks.
- No reason to call now, like a free estimate or a seasonal offer.
- Dark text on a dark photo that can't be read on a shaded porch.
- One version for every season, so the offer is wrong half the year.
I'll flag any of these on the proof before anything prints.
Door hangers or postcards?
Door hangers skip postage and let you pick the exact houses, but someone has to walk the route. Postcards go through the mail and cover more homes without the walking, but you pay postage on every card. 500 postcards start at $55, plus postage.
Plenty of crews use both: EDDM postcards to cover a wider area, and door hangers for the streets around a current job. If you're a roofer, the roofing marketing page shows how hangers fit with yard signs, truck lettering and business cards.
Getting your door hangers made
Send me your logo, your offer and your phone number. I'll lay out the hanger and send a proof to approve before anything prints. On a first order, design and setup are free. Tell me if you want a tear-off card, a writable area or a different version for each season, and I'll quote it all at once.
To get started, send me what you have or call (614) 561-3358.
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